When most of your clients are on their mobile device and are connected 24/7, offering online booking isn’t a luxury anymore, it becomes a requirement for a seamless customer service. Not having one could mean losing customers to your competitors who offer a convenient way to book their salon appointments. You need online booking for two scenarios: for clients who want to book their salon visits during non-business hours and for those who prefer to book online only. Just how much of your customers fall under these two categories? FitSmallBusiness says 35% of clients like scheduling salon appointments during non-working hours and 25% of millennials only book their appointments online. Online booking solutions seem like a smart marketing strategy that will help drive customer loyalty, but salons still shun it for two reasons: they can be expensive and complicated. You can pay anywhere from nothing to $1000 for the solution. It can also be difficult to learn to use, which can intimidate salon specialists who would rather specialize in their craft.

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